Kylie Jenner began her Kylie Cosmetics brand with a Lip Kit – and she quickly became known for the set that contains a matte lip color and liner, available in edgy colors. Now, Jenner has eyeshadow pallettes called Kyshadow (which were recently hand-delivered to fans by Kylie herself) and the new Kylie Kyliner sets, which launch today at 3 pm.

The Kylie Kyliner set includes a long lasting gel liner in a pot, in black or brown, along with a brush – plus a self-sharpening pencil eyeliner. The clear pots are decorated with the name Kylie in a bold black font. The eyeliner pencils and pot caps are decorated with Kylie’s signature in a pretty repeating pattern.

Jenner also released a ‘birthday edition’ eyeliner set in dark gold. The brand has had its share of issues, mentioned here in Packaging Problems Plague Kylie Cosmetics.